Why Banners?
Banners are an affordable way to increase your impact on the customer. They are easy to change out for special sales and to keep a fresh look. Banners are one of the best advertisements for your business.
What Should My Banner Say?
That depends on customer traffic. If you're placing the banner somewhere that motorists can see it, the banner should be short and sweet so they can read the entire message. If the banner is targeted to foot-traffic, you can add more. We recommend having a catch phrase or your business name dominate the banner and additional information smaller. This will draw them in.
What's the Best Banner Size?
The best banner size is one that allows appropriately sized text. Here's a good way to know what text size you want. Determine how far your away your potential customers are away and then pick a banner that allows your message to be displayed in that size or larger.According to the California Institute of Technology for the best letter visibility:
| Size | Max Impact | Max Reading Distance |
|---|---|---|
| 5/8" | 15 Feet | |
| 3/4" | 18' | |
| 7/8" | 21' | |
| 1" | 24' | |
| 1 1/4" | 30' | |
| 1 1/2" | 36' | |
| 1 3/4" | 42' | |
| 2" | 48' | |
| 2 1/2" | 60' | |
| 3" | 30' | 100' |
| 4" | 40' | 150' |
| 6" | 60' | 200' |
| 8" | 80' | 350' |
| 9" | 90' | 400' |
