That’s right, by popular demand we have finally began offering four foot tall vinyl banners on our online store.  Now many might wonder why we didn’t offer them before, the reason is simple, cost!

Our banner store has been designed with keeping prices low and ordering easy!  Four foot tall banners are bigger than most people’s needs.  Now you’ll immediately notice the price is higher than our 2′ and 3′ banners.  This is because our 4′ banners are made with 18 oz material instead of the standard 13 oz. Why do we do this?  Because these banners are heavy duty and built seriously tough!  When banners start getting this size they catch a lot of wind.  So we prefer the 18 oz material to hold up to whatever nature can dish out.

Now keep in mind, there’s nothing wrong with 13 oz material.  It’s actually the de facto standard for banners.  It’s not the cheap 10 oz material or tyvek banners our competition is selling online (at our prices or even higher).  We just prefer the 18 oz for banners this large and haven’t had a problem.  Our customers agree that a small additional cost for the better material produces a banner that holds up and lasts and lasts!

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Recently I had a customer tell me they weren’t interested in a custom vinyl banner for their business.  When I inquired why, he informed me that his suppliers provided him with banners for the products he used and sold.  I explained to him the problem with pre-made banners is they’re advertising those products and marketing for those brands.  Instead, your goal should be to advertise YOURSELF and brand YOURSELF!

This is the importance of custom banners.  Sure, you can also display any brand logo you’re licensed to use, but most importantly you can sell yourself to your customers.  For those potential customers that pass by your banner, do you want them to remember a product or your business name?

That’s why effective signage and banners are so important.  They help customers remember you!

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