Here is an excellent video of Joseph Pine talking at TED about what customers want.  This is a must watch for any business owner and Bargain Banners By JON has been subscribing to this business philosophy since the beginning.

Once upon a time the economy was driven by commodities.  These are things you take out of the ground and sell them.  Then goods followed.  After that the economy shifted towards services.  Finally, customers want an authentic experience.

This is Bargain Banners By JON operates.  When we don’t sell goods or commodities.  We’re selling a customized banner or chloroplast yard sign.  So it’s a service because it’s a custom good.  But we don’t stop there.  We’re selling ourselves and the experience of dealing with us! This is why our reviews are so good and almost always mention our customer service.  People shop with us for the experience of dealing with professionals that create custom goods for them in a timely fashion.

So watch the video and apply it to your business and experience growth and a loyal customer base!

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Recently I had a customer tell me they weren’t interested in a custom vinyl banner for their business.  When I inquired why, he informed me that his suppliers provided him with banners for the products he used and sold.  I explained to him the problem with pre-made banners is they’re advertising those products and marketing for those brands.  Instead, your goal should be to advertise YOURSELF and brand YOURSELF!

This is the importance of custom banners.  Sure, you can also display any brand logo you’re licensed to use, but most importantly you can sell yourself to your customers.  For those potential customers that pass by your banner, do you want them to remember a product or your business name?

That’s why effective signage and banners are so important.  They help customers remember you!

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