Here is an excellent video of Joseph Pine talking at TED about what customers want.  This is a must watch for any business owner and Bargain Banners By JON has been subscribing to this business philosophy since the beginning.

Once upon a time the economy was driven by commodities.  These are things you take out of the ground and sell them.  Then goods followed.  After that the economy shifted towards services.  Finally, customers want an authentic experience.

This is Bargain Banners By JON operates.  When we don’t sell goods or commodities.  We’re selling a customized banner or chloroplast yard sign.  So it’s a service because it’s a custom good.  But we don’t stop there.  We’re selling ourselves and the experience of dealing with us! This is why our reviews are so good and almost always mention our customer service.  People shop with us for the experience of dealing with professionals that create custom goods for them in a timely fashion.

So watch the video and apply it to your business and experience growth and a loyal customer base!

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