Barry Schwartz during a TED Talk about the paradox of choice:

What he says rings true.  With so many choices out there customers get overwhelmed and can’t decide.  This is why it’s best to communicate with your customer.  Find their wants and needs and then offer them a few choices based on your expertise of what they need.  Then refine it from there!

Here at Bargain Banners By JON, John, Dan, and the rest of the Team subscribe to this theory of doing business.  When things are overly complicated customers can’t pick.  This is why our new online banner store (they’re not cheap banners, they’re a bargain!) keeps things simple.

Of course if people want full color banners or anything else they can simply email us.

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Bargain Banners By JON encourages everyone to do their part and go green.  Not only is it great for the environment, but customers love to see a company taking the initiative to help the plant.

This is why here at Bargain Banners By JON, we not only offer several green solutions, but we also recycle.  I’m sure our customers get a confused look on their face when our shipments arrive.  They might be wondering about the box.  We do our best to reuse any shipping materials we can.

We also sell green products to you!

• Organic Cotton TShirts
• Bamboo TShirts and appareal
• Organic Cotton Tote bags
• Recycled Polyester TShirts

Your customers will love buying these from you!  Use them for your promotional materials and show them you care about the planet.

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Here is an excellent video of Joseph Pine talking at TED about what customers want.  This is a must watch for any business owner and Bargain Banners By JON has been subscribing to this business philosophy since the beginning.

Once upon a time the economy was driven by commodities.  These are things you take out of the ground and sell them.  Then goods followed.  After that the economy shifted towards services.  Finally, customers want an authentic experience.

This is Bargain Banners By JON operates.  When we don’t sell goods or commodities.  We’re selling a customized banner or chloroplast yard sign.  So it’s a service because it’s a custom good.  But we don’t stop there.  We’re selling ourselves and the experience of dealing with us! This is why our reviews are so good and almost always mention our customer service.  People shop with us for the experience of dealing with professionals that create custom goods for them in a timely fashion.

So watch the video and apply it to your business and experience growth and a loyal customer base!

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That’s right, by popular demand we have finally began offering four foot tall vinyl banners on our online store.  Now many might wonder why we didn’t offer them before, the reason is simple, cost!

Our banner store has been designed with keeping prices low and ordering easy!  Four foot tall banners are bigger than most people’s needs.  Now you’ll immediately notice the price is higher than our 2′ and 3′ banners.  This is because our 4′ banners are made with 18 oz material instead of the standard 13 oz. Why do we do this?  Because these banners are heavy duty and built seriously tough!  When banners start getting this size they catch a lot of wind.  So we prefer the 18 oz material to hold up to whatever nature can dish out.

Now keep in mind, there’s nothing wrong with 13 oz material.  It’s actually the de facto standard for banners.  It’s not the cheap 10 oz material or tyvek banners our competition is selling online (at our prices or even higher).  We just prefer the 18 oz for banners this large and haven’t had a problem.  Our customers agree that a small additional cost for the better material produces a banner that holds up and lasts and lasts!

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Banners aren’t just for advertising for a business. Special occasions can also use banners.  A popular banner we sell is the Welcome Home Banner.  This banners is great for soldiers returning home or sick loved ones coming back from the hospital.  Obviously, we can personalize this banner with their name or anything else you’d like added.

Banners are also great for things like graduation parties, wedding receptions, birthdays, or anything else.  They can be put on the street to help direct traffic to the party, or used at the party.

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Real estate agents love banners and signs.  They’re perfect for “Home For Sale” or “Open House Today.” Just hang up the banner between two trees or strap it to the garage door.  It will be seen!  Of course, we can customize those banners for you.  Perhaps you’d like your phone number and name on them also.  You don’t have to be a real estate agent for them!  If you’re selling your house privately this is a great way to get your home noticed.

Yard signs are very important.  If you want to look professional, you need professional signage.  Instead of some paint stir sticks and some construction paper at the end of the street, present yourself professionally with a beautiful chloroplast yard sign.  Attractive sign is more effective than something that looks like it was done in 5th grade arts and crafts!  We can supply these too!  Just email us.

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Recently I had a customer tell me they weren’t interested in a custom vinyl banner for their business.  When I inquired why, he informed me that his suppliers provided him with banners for the products he used and sold.  I explained to him the problem with pre-made banners is they’re advertising those products and marketing for those brands.  Instead, your goal should be to advertise YOURSELF and brand YOURSELF!

This is the importance of custom banners.  Sure, you can also display any brand logo you’re licensed to use, but most importantly you can sell yourself to your customers.  For those potential customers that pass by your banner, do you want them to remember a product or your business name?

That’s why effective signage and banners are so important.  They help customers remember you!

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Recently someone said my banners were cheap!  I was almost offended!  The price is cheap, but our banners are a bargain.  We scarifice nothing here at Bargain Banners by JON.

Our banners are of the highest quality construction.  There are several ways to make banners, and while each has it’s benefits, each has it’s drawbacks.  We prefer taped or heat welded seams.  In our experience, these hold up much better to wind.  I don’t know where you’re at (I will once you order though), but around here it gets windy!  If I had a nickle for everytime I’ve seen a sewn banner tear along the seam like perforated notebook paper I’d be a rich man.  Oh wait, I do have a nickle for everytime!  When a customer has a bad experience like that they usually switch to us!

I’ll be honest with you, banners are temporary signage (as opposed to permanantly mounted signs), but we do everything to make sure they last.  Not only do we use the strongest and best banners we can find, but the vinyl we use to letter it is always quality.  We proudly use 3M Series 50, ORACAL 651/751 (cast), and Shrinerite (made by General Formulations).  Compare that to some of our competition!  Ask them what vinyl they use and a lot them won’t tell you.  This is because they’re embrassed, they don’t know, or they buy the cheapest made imported vinyl they can find on ebay!  We’d rather spend a little more and make sure that the banner you receive won’t fail prematurely.

Our full color printed banners aren’t cheap either!  We print with solvent based ink.  Many of our competitors advertise they use UV ink. This means they’re printing with waterbased ink that has a very limited outdoor life.  Our printed banners will last up to 3 years in the sun.  Anyone that claims their’s will last longer either isn’t planning on being in business that long, or is ignorant of the inks capabilities.  We don’t deceive our customers, we treat them like friends.

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Just like your vehicle, people see you everyday.  Take advantage of this fact and always dress for success.  You’ll be shocked at how often potential customers will introduce themselves to you while you’re wearing a shirt for your company.

As a small business owner you should always be wearing a company tshirt.  It’s a simple and cheap way to let potential customers see you.

Also, tshirts make a wonderful customer give-away.  Let your customers advertise for you!  The demand for free tshirts is astronomical.  Everyone loves a free tshirt.  The important thing is to give away quality tshirts that people will want to wear.  If your tshirt design is ugly, or the shirt is poor quality no one will want to wear it.  If you’re going to go cheap and give away paper thin tshirts that are meant to be undershirts……you’re wasting your money.

This is where we come in.  Whether you’re looking for one shirt or a thousand, we can help.  We only use quality heavy weight tshirts. As a matter of fact, we have a new supplier!  We’re now using tshirts that are MADE IN THE USA. Sure, we might be able to save a buck and use cheaper imported shirts, but here at Bargain Banners by JON we prefer to keep our money in our country!  The feedback we’ve been getting from our customers is great!  When our customers give their customers a shirt that is MADE IN THE USA it instantly builds their credibility and their customers know they value America.

In addition to these, we’ve recently began to offer eco-friendly tshirts.  Going green is big right now and we have two options for showing your customers you care about the environment.  We offer both organic cotton tshirts and bamboo shirts.  Bamboo is eco-friendly because it doesn’t require large amounts of pesticides and herbicides, grows quickly, and requires very little water.  Sure, these shirts are expensive, but if you want to present a great image of your company to your customer this is the way.

We don’t offer tshirts in our online store but we do make tshirts.  Email us today to discuss your tshirt needs: bargainbannersbyjon@gmail.com

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